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JJW Hotels & Resorts and K Hotels present "K Hotels International"
March 29th, 2010
Starting in 2010, a new, seminal cooperation will enrich the hotel market: The Austrian subsidiary of JJW Hotels & Resorts, owner and operator of Grand Hotel Wien and Hotel The Ring, and the American hotel representation company K Hotels are kicking off the strong partnership "K Hotels International".
K Hotels International is opening an office in Vienna
K Hotels, an international representation company of more than 50 hotels in 16 nations that is based in Los Angeles and JJW Hotels & Resorts, a collection of more than 60 luxury hotels in Europe and the Middle East, will join forces from spring 2010. The joint venture "K Hotels International" will open a sales office in Vienna in order to extend the system of sales and marketing support for the more than 110 hotels involved worldwide. The joint venture is aiming towards an exponential increase in overall sales and a larger outreach on the US and European market. Another strong focus lies on the acquisition of new member hotels that are not yet part of a marketing platform and match the "K Hotels International" portfolio.
"This strong relationship between the two groups will provide various new opportunities and improve the fruitful cooperation between our hotels throughout the world", says the founder and chairman of JJW Hotels & Resorts, Sheikh Mohamed Bin Issa Al Jaber. "K Hotels brings a wealth of experience in sales and marketing especially on the US market and is therefore the perfect addition to our past activities for our properties in Europe and the Middle East."
"We are thrilled and proud to announce this long-term partnership with the exclusive group JJW Hotels & Resorts," emphasizes Michael Palmer, CEO, K Hotels. "The creation of K Hotels International is an important step to increase K Hotels" worldwide presence and create new relationships in Europe and the Middle East."
"This new strategic partnership creates a win-win situation for both groups," states Karim Jalloul, Austrian Representative of Sheikh Al Jaber and Managing Director of JJW Hotels & Resorts Austria and Eastern Europe. "Tourism is a worldwide business and with the exchange of our know-how and our respective advantages in the European and the US market, we will create a strong and worldwide network with mutual benefits for the more than 110 hotels."