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New Grand Fragrance
April 9th, 2011
We all know how much the experience of smell affects our sense
of well-being. With this in mind, we are now scenting the hallways
and public areas in the Grand Hotel Wien with a room fragrance
specially created for the hotel.
When we came up with the idea to develop a signature Grand scent, we decided to hire the Graz-based fragrance designers Sensarama for the job. And sure enough, their expertise in the mysterious world of smell turns out to have been just right. "The idea to stimulate the senses with scent and create a pleasant atmosphere is older than you might think," explains Sensarama's managing director Mario Pirzl. "Scent culture has goes back as far as Mesopotamia and Egypt, where the first perfumes, ointments, and incense were composed using essential oils."
But despite all their experience, creating just the right fragrance for the Grand Hotel Wien was a special challenge for the Graz perfumers. "We had to take a lot of factors into account to find the perfect combination for an institution like this. Among other things, we considered the different origins of the guests, Viennese tradition and culture in general, and of course the 140-year history and brand values of the hotel itself," Pirzl says.
It was a lengthy process, but the result is really worth smelling: For the heart or base note of the Grand fragrance, they selected frankincense, a noble aroma that underscores dignified elegance and has an air of tradition. The complex frankincense aromas convey a luxurious character without being overbearing. As a counterpoint, the masters of smell introduced delicate notes of pepper to the heart or base zone as the second central focus. The slightly spicy aromas create a sophisticate ambience and symbolize modern minimalism with a very special touch. The head note was enhanced with nuances of bergamot, giving the Grand Hotel corporate aroma a subtle effervescence and freshness that rounds out the overall spectrum of the Grand fragrance.